Yoox, when fashion meets e-commerce in Italy

Yoox has become in a few years the e-commerce global partner for the main fashion and design brands and established itself as a brand name in the industry. Smart communication was key to its success. Founded in 2000 by Federico Marchetti with the idea of creating a platform to sell the unsold stock of designer…

Armani

Background information Among Italy‚Äôs luxury brands still owned by Italian hands, Giorgio Armani fashion maison is for certain the most attractive prey for investors from abroad. Both LVMH and Kering (former Pinault-Printemps-Redoute), just to name names, would probably be happy to pay almost any price for it. But the celebrated Italian fashion designer, now turned…