Yoox, when fashion meets e-commerce in Italy

Yoox has become in a few years the e-commerce global partner for the main fashion and design brands and established itself as a brand name in the industry. Smart communication was key to its success. Founded in 2000 by Federico Marchetti with the idea of creating a platform to sell the unsold stock of designer…

Ducati

Background information In 1926, engineer Antonio Cavalieri Ducati founded the Società Scientifica Radio Brevetti Ducati, which specialized in the research and production of technologies for radio communications. Its aim was to capitalize industrially on the patents of Ducati’s son Adriano, a pioneer in radio transmissions.

Banca Mediolanum

  Background information At the beginning of the 1980s, Ennio Doris, who was a financial consultant for the insurance company RAS at the time, met Silvio Berlusconi by chance in Portofino. Mindful of an interview in which the future premier had invited entrepreneurs to “think big” and declared himself willing to finance whoever proposed an…