Background information The first roadside restaurant in Italy opened in 1947, and in subsequent years became the reflection of the country’s economic boom: the highway network, mass motor transport, and new consumption. But the Autogrill society


Background information The name Atlantia, which refers to the myth of Atlas—who, according to Greek mythology, was commanded by Zeus to sustain the weight of the celestial vault—evokes the characteristics of globality, strength, solidity, and responsibility. This was the name


Background information The Benetton brand was created in 1965 and became in a few years well recognized worldwide as the name of Italian made trendiest colorful casual wear, also thanks to the aggressive and often provocative advertising campaigns designed by Italian shock photographer