Yoox, when fashion meets e-commerce in Italy

Yoox has become in a few years the e-commerce global partner for the main fashion and design brands and established itself as a brand name in the industry. Smart communication was key to its success. Founded in 2000 by Federico Marchetti with the idea of creating a platform to sell the unsold stock of designer…


Background information In 1926, engineer Antonio Cavalieri Ducati founded the Società Scientifica Radio Brevetti Ducati, which specialized in the research and production of technologies for radio communications. Its aim was to capitalize industrially on the patents of Ducati’s son Adriano, a pioneer in radio transmissions.